We have been supporters of The Campaign for Wool since it started. The Campaign for Wool was launched in 2010 to educate consumers about the benefits of wool and help to support and grow the wool industry. Run by a coalition of industry groups convened by His Majesty King Charles III, when he was The Prince of Wales, the Campaign works to engage consumers through exciting fashion, interiors and artisan activities centring around Wool Month each year.
Why is it Important?
Wool producers (sheep farmers) get very little for their wool, and the cost of shearing can be more than the value of the fleece. As a result farmers are have focussed more on meat and gradually reduced the size of their wool flocks or even come out of sheep farming altogether.
This means that the world’s sheep population has been declining, so less sheep will result in less wool for the textile industry and international landscapes will suffer without sheep to help maintain the countryside and rural environments.
Wool is a superior high performance fibre that offers a natural, sustainable alternative to textile manufacturers, retailers and consumers. It offers a number of environmental advantages and has proved itself to be measurably better than synthetic alternatives.
Wool Facts
Wool is 100% Natural, Renewable and Planet friendly.
It has temperature regulating properties and adapts to the climate conditions to keep you cool or warm.
It has antibacterial and hypoallergenic properties for those with allergies
It’s a sustainable and natural material gathered from sheep whose fleece is shorn each year and used for multiple purposes such as knitting yarns, insulation, home interiors (bed mattresses, carpets and rugs).
It’s biodegradable, adding nutrients to the soil and kinder to the planet.
What are its future plans?
• There are many levels of activity to promote wool, and flexibility for manufacturers and retailers to develop their own promotions;
• There is an extensive public relations campaign designed to secure national and international editorial coverage of the campaign and its participants including British Wool;
• For more information and updates please visit the website: The Campaign for Wool
Pauline Crerar’s Sanna Shetland sheep